When online advertising first appeared with the advent of the "banner" ad explosion, click fraud was rampant! Before working in the industry, consulting with some major agencies and direct to clients, the stories I heard of campaign results being "helped" with abnormal click rates was quite disturbing! Now we have a massive mobile advertising market growing across the globe. Click fraud on mobiles has also seen double digit growth over the last couple of years. Here is a good piece on how to help avoid click fraud in your mobile marketing campaigns!
http://www.clickz.asia/2010-11-09/how-to-avoid-click-fraud-in-mobile-marketing-campaigns/
No comments:
Post a Comment