Global FedEx campaign out of Philippines. A good feather in the cap for SEA.

In case you missed this, FedEx has launched a global advertising campaign in 8 languages across 14 markets.

Visitors to  Experience.fedex.com will be able to interact via a dynamic world map with data and content provided by The Economist Intelligence Unit on eight global trends, including air travel, people in cities, entrepreneurs and success, paper trail, business growth, education, money and happiness, and research and development.   There is also an augmented reality experience that provides a three-dimensional interpretation of global data. Using a webcam, a consumer can hold up a FedEx print ad to discover  data within the box.

It’s great to see such a massive campaign being run out of SEA.  Great stuff!