Tuesday, 21 December 2010

Li Ning ramping up in USA


If you haven't heard of Li Ning yet, you certainly will!  It is the largest Chinese sporting brand and now they are selling in the USA.  Suffering by design and quality issues in the past, they are now poised to take on Nike on their home turf.  By the way, Nike is actually number 1 in China in the sports category competing against Li Ning.

This is a very well done TVC - great humour too!

http://www.youtube.com/watch?v=F5MWk3qtflE

No comments:

Post a Comment