Highlighting the work and news by communication professionals across Asia Pacific. A blog to find out the insider news in the market and view work that is advertising the world's leading brands. Brought to you by Tokyo based, Tyron Giuliani, Executive Recruiter for the Adertising and Media Industry in ASIA. Building a network throughout Asia since August 1998.
Tuesday, 21 December 2010
Li Ning ramping up in USA
If you haven't heard of Li Ning yet, you certainly will! It is the largest Chinese sporting brand and now they are selling in the USA. Suffering by design and quality issues in the past, they are now poised to take on Nike on their home turf. By the way, Nike is actually number 1 in China in the sports category competing against Li Ning.
This is a very well done TVC - great humour too!
http://www.youtube.com/watch?v=F5MWk3qtflE
Labels:
china advertising,
li ning,
shoes,
tv,
tyron giuliani,
usa
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