TBWA's Tom Carroll gives us his thoughts on Asia's creative potential

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All of us in Asia are well aware of the staggering changes in the level and sophistication of the creative product coming out of Asia.  As Asia’s consumers continue to demand more, lead by the insatiable Chinese consumer, we will see the industry adapt and the creative will indeed become a part of the culture – helping to drive brands in the region.  Listen to Tom Carroll of TBWA share his thoughts. This was posted in CampaignAsia.

 

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