Thursday, 28 July 2011

Singtel - Responsible behaviour of a brand?

Singtel

Maybe it's just me getting older, but is this responsible advertising expected of major brands today?  Singtel, let's sponsor how fast some one can drink down a beer?  OK, I see the whole "speed" thing associated with the F1.  But encouraging unhealthy "binge" style drinking????

 

 

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