Inspiring your employees?

The note above was put on the desk of a new employee at Apple.  A great welcome that certainly sets the tone of Apple from day one.

In my experience of working daily with advertising professionals for over 10 years now, I am always a little amazed how uninspired many of them feel about their own company and the way they are “treated” by their employer. In an industry where creativity and “big ideas” wins the day, an environment of support, challenge and inspiration must be the norm.  I wonder if advertising agency employers wake up every day and think how they can inspire their own people – and not just their clients?

A good challenge for all those managing people – try something new each day to inspire them! It can only lead to great work and enthusiasm.  And these two factors are a winning combination for any company!

 

 

Chinese student has two hits in 6 months with Apple and now Coke design.

Jonathan Mak Long, a graphic design student at Hong Kong Polytechnic University first came to the world's attention with a tribute logo to Steve Jobs on his death.

Now Ogilvy & Mather reached out to Jonathan to help them create a design for Coke. 

Based on the brief "Sharing a coke", Jonathan created a simple design with the coke ribbon.  Keeping true to an iconic brand image, this really is a lovely piece of work and I hope to see it go global!