Yesterday I blogged a story about Facebook Pages and how one should make them "work". After a call to an advertising professional yesterday in Australia, I thought I would try an engage a brand I really do like – Cadbury.
I may be known for enjoying a sweet or two, but one of my all-time favourites, is the Top Deck product Cadbury Australia sells in the market. It’s a block of chocolate that has a milk chocolate base with a white chocolate coating – delicious.
I “liked” the Cadbury Dairy Milk – Australia page, becoming one of over 65,000 others who also “like” the page. I made a comment about wishing they would launch this product in Japan. Lo and behold, this morning the “brand” engaged me and wrote:
“Glad to hear you like Top Deck Tyron! We'll pass your request onto our international team. :)”
Interestingly, this is the FIRST brand on Facebook in over 3 years that has actually “commented” on my comment posted and I must say; I was a little chuffed by it! Even as a professional that works servicing the advertising industry for nearly 10 years, I still had a, “that’s cool” moment from a simple comment made by the “brand”. The power of engaging your consumer in the social media realm, especially engaging them in a “conversation”, has tremendous worth. It’s no secret that more brands are increasing their social media advertising, but I wonder if they are really “getting” how powerful effect it can have on a consumer, until they themselves have been “engaged” directly from one of their favourite brands.
