Dentsu has created a substantial investment fund for buying up more little shops that they see as potentials - with a focus on China and USA. I wonder how many investments will be made in the end, and how wide their Dentsu paws will touch! They dominate Japan's advertising and media world - with tactics that some foreign agencies heads have described as highly unethical and even illegal in other parts of the world. So, let's see how they continue to play outside of Japan.
Campaign reported:
The objectives of the fund are to accelerate the growth of the Dentsu Group’s digital businesses and to contribute to the development of the digital communications market not only in Japan but also in countries such as the United States and China.
Announcement was made by Dentsu president and CEO Tatsuyoshi Takashima and Dentsu Digital Holdings (DDH) president and CEO Akira Sugimoto.
The newly established fund will be operated by DDH and headed by Akihisa Fujita, a pioneer in the development and creation of the mobile advertising market in Japan (and currently a director and executive vice president of DDH). DDH will make proactive investments while forging close links with Dentsu and the Dentsu Group’s digital-related companies.
In order to provide clients with one-stop digital marketing solutions and services, Dentsu established the business management company DDH to integrate the Dentsu Group’s digital-related businesses in January this year. An internal Digital Business Division was also established at the same time to integrate Dentsu's digital-related departments.
Going forward, Dentsu will effectively use the newly established fund to accelerate the expansion of the Dentsu Group’s digital domain through the further strengthening and expansion of its digital services framework
