An incredible set of numbers really shows us the reach and impact Google has on the planet.
It has spawned an entire industry and has created fortunes for many and jobs for the hundreds of thousands.
I wonder what the next big indusrty is. I hope it may be a sustainable GREEN POWER industry!
Google Adwords is a very effective PPC platform to reach Japanese online consumers. According to a survey by goo Research, 68.3% of Japanese respondents said they had clicked on an advert in the past.
The survey shows that 41.3% look at adverts, and another 15.9% look at them at every search. Therefore a majority of Japanese consumers regularly check advertising on Google.
Moreover the survey also reveals that, among those who clicked, banner advertisements were most popular (46.7%), followed by affiliate links in review articles (30.3%), text links in reviews (28.3%), contextual advertisement in blogs and articles (26.6%), and links in newsletters (25.7%).
This study shows that Google Adwords is doing very well and if you’re really serious about targeting Japanese customers, it seems to be a very effective way to reach Japanese consumers. Additionally, using the Google Display Network, you could reach users all over the web in Japan.
