Mobile Phone carrier Softbank to allow texting and Net access on Subways in Tokyo!

The Tokyo government is allowing Softbank to install antennas in Tokyo subways to allow Softbank phone users to Text and access the Net while in the subway.

At the moment, you can call and have full access at train stations, but while moving in a train, it currently is not possible.  Citing an increase in productivity as one reason, I think it is more likely that online gaming and txting friends is going to be the main usage. 

It is however good news for mobile phone advertising and idle time of users that can be on the trains for up to 2 hours.  I wonder if this will lead to increase of mobile advertising and train advertising that will already see now in Tokyo. 

One point though, it can be pretty hard to get your hand on your mobile phone in a rush hour train!!

 

Avoid Click Fraud In Mobile Marketing Campaigns

When online advertising first appeared with the advent of  the "banner" ad explosion, click fraud was rampant!  Before working in the industry, consulting with some major agencies and  direct to clients, the stories I heard of campaign results being "helped" with abnormal click rates was quite disturbing!  Now we have a massive mobile advertising market growing across the globe.  Click fraud on mobiles has also seen double digit growth over the last couple of years.  Here is a good piece on how to help avoid click fraud in your mobile marketing campaigns!


http://www.clickz.asia/2010-11-09/how-to-avoid-click-fraud-in-mobile-marketing-campaigns/

Digital trend watching in China!

Here is a site that was shared with me by a great digital creative talent in the market.

This blog site has a clear mission:
to log and share all happenings related directly/indirectly to digital trends in China.  

China is always changing and everyday there is a new idea or happening in the digital space.

Profero in China have a great intent.  What they want to do, is not just do work that is an extension on the current trends, but actually help their clients to make a mark, and actually send the trend digitally!

Enjoy the read:

http://digitrends.proferochina.com/

Tyron in the "The Globe and Mail" in Canada