This is a very good piece by Pushkar Sane, who is the Chief Digital Officer, at Starcom MediaVest Group. With brands flocking to the social media space, it certainly isn't good enough to simply collect FANS like you collect marbles. Are you treating your FANS with respect? Engaging them? Participating with them? Even listening to them? Check out what Pushkar has to say:
http://www.clickz.asia/2010-11-10/treat-your-fans-with-respect/
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