Showing posts with label digital media. Show all posts
Showing posts with label digital media. Show all posts

Tuesday, 11 January 2011

Looking for a salary raise? Plan and get creative before asking! (featured in Campaign Asia - by me!)


Asking your boss for a raise is never an easy task.  And coming out of the GFC, your boss has more ammunition, than before, to guilt you into keeping that request muted!  But if you do some research, planning and get creative, that deserved increase may be realized!   Try the following:

What’s the job entail? Is your job benchmarked?
Make sure you are clear about the key responsibilities of your job and you should match and better these on analysis. Ensure your company is comparing you to this benchmarked role. Understanding this and if there are any discrepancies between your idea and their idea of the role, will go a long way in resolving any differences.

How are you performing and at what level?
Once you have your job benchmarked, you and your employer should be able agree on your performance and at what level you are performing it at.  Remember that performance and proficiency are different. Other factors to be evaluated should include teamwork, punctuality, attitude, and other soft skills required.  A lacking in either of the soft skills or technical skills will be reflected in a thorough evaluation.

What’s the market value of the job?
Do your research here. Many sites are now available on line that have national salary surveys for your job.  Utilizing online sites and also your friendly recruiter or former colleagues at your competitors, should give you strong data to present to your company.  If you are at that point with your company working through this data, then you are doing great! 

Where should your salary fall?
Using the benchmarked job, your performance and the salary data, you need to come to agreement of what you are worth the company and where in the range you fit.  You may get a number above or below the industry median but at least your company is now aware of the path you are expecting and at the next review they will know what the expectations may be and help you along that path.

What do you need to achieve for future salary increases?
After you have worked out your salary increase, it is the perfect time to find out from your employer what you need to achieve to get a larger raise or promotion in the near future.  Set the expectations together and this will also show commitment to your employer and lead to a very positive working relationship moving forward.

Be creative with you negotiations.
If you employer simply cannot afford or is unable to an increase your salary, look to negotiate some other factors.  Here is a list to help combat this: stock options, vacation/sick days, severance/benefits, travel, flexible work schedule, reduced work hours, car, medical/dental plan, relocation, paid parking, certification/licenses, training, professional memberships, laptop, cell phone, internet, tuition, expense account, leisure activities.
Be creative.  Salary may not be the only factor to increase and have your worth recognized.


http://www.campaignjobs.asia/article/304981/looking-for-a-salary-increase-/

9 New Year's resolutions for digital marketers



Some great resoultions to consider for 2011. Facebook now is valued at 50 Billion$, hope you are spending a larger part of your budget to engage Facebook users!  There's a reason it is worth 50 billion dollars!

http://www.clickz.asia/2282/9-new-years-resolutions-for-digital-marketers

Friday, 19 November 2010

Digital Advertising - forget about the Click as a measure.

 

I have been doing a lot of reading on measuring digital advertising recently.  The "Click" measurement has always bothered me as it doesn't reveal much about how the "clicker" feels about the brand or even if they are truly engaging in a brand experience.  Joe Nguyen, Vice President of comScore for Southeat Asia, provided some alternatives to how digital advertising should work and be measured:


Digital Advertising: What to Remember and Forget About the Click
  • Clicks on display ads are a misleading metric, and one should only use clicks for direct response ad campaigns (or search).
  • Clicks do not reveal information on brand building. Clicks don’t measure all of a campaign’s sales impact nor the cumulative (latent) impact of ads.
  • Click-through rates continue to decrease as more content is created and more advertising inventory is available.
  • The majority of clicks come from a small percentage of the total population. One of our company studies found that heavy and moderate clickers only represent a combined 8 percent of the U.S. Internet population, yet they account for about 85 percent of all click-throughs.
  • Clicks are not the right metric to use for measuring online branding. Better metrics such as ‘reach and frequency’ help establish online media on the same playing field as traditional media to provide continuity in planning.
  • Although it might be coined ‘the most measurable medium’, brands need to understand what metrics (and there are many!) are important in measuring their digital success.

Thursday, 11 November 2010

Got Fans? Treating them well?



This is a very good piece by Pushkar Sane, who is the Chief Digital Officer, at Starcom MediaVest Group.  With brands flocking to the social media space, it certainly isn't good enough to simply collect FANS like you collect marbles.  Are you treating your FANS with respect?  Engaging them?  Participating with them?  Even listening to them?  Check out what Pushkar has to say:

http://www.clickz.asia/2010-11-10/treat-your-fans-with-respect/

Wednesday, 3 November 2010

Pernod Ricard Japan picks Isobar as digital AOR for Chivas Regal

Consumer Centric Offering

Isobar Japan has scooped Chivas Regal’s digital agency-of-record contract following a pitch called in August which also involved incumbent Euro RSCG. 

Although the monitored digital spend for Chivas was only about US124,000 July 2009 to June 2010. I really think Isobar has an opportunity to "uplift the luxury, authentic and prestigious brand image of Chivas Regal in Japan."  It's a brand with over 200 years of history, so certainly going back to it's roots and providing some historical perspective in the digital campaign would do well to interest the Japanese consumer - who do love the "history" of a brand.  Tie that up with some good on-and off-trade activity, events and PR; and they can compete with the "whisky high-ball" boom we are now seeing in Japan.