Wednesday, 2 February 2011

Motorala - TIME FOR MORE CHOICES

Motorola has chosen one of the biggest stages in advertising - America's Super Bowl - to tell the world more about its wondertab.  Although there is barely a competitor to be seen in their spot, it seems that to sell your tablet product in the market these days, you have to convey the message to the market that the Apple product is restrictive and a dud!  It's like the Apple v IBM of the 1980s!

"In 1984, that "one authority" was supposed to be IBM (some say Microsoft) and Apple's Macintosh would smash down the Big Brother culture.In 2011, Apple is now the evil overlord."

I guess the big difference though, Apple was the only company to take the risk, and release a product that no-one really beleived would find a place in the market.  Not sure if that makes them evil though.

http://youtu.be/3a2IjmfZZmE

 

 

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