Most premium spirits do advertise a familiar “success” story. Successful man, with a gorgeous lady and a group of successful friends, all experiencing the best of life has to offer. TBWA Singapore decided to change this by; not just talking about success, but trying to enable it! I really like this concept, and it certainly got great results. A great piece of integrated advertising!
They rented a prime retail shop and turned it into a live billboard. 3D projections featured a series of potential businesses that changed constantly. This was their challenge to Singaporeans; to generate the best business idea to fill the space. The winner received The Space rent-free from Martell to grow their new business.
CAMPAIGN RESULTS
60,111 followers on Twitter. 29,442 fans on Facebook. 2,068,594 total unique views for all social media, blogs and forums. 26.3 million Google search listings for “ultimate start up space”. 40% increase in search traffic for Martell. $869,609 in free PR.
And 1 new business.
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