Inspiring your employees?

The note above was put on the desk of a new employee at Apple.  A great welcome that certainly sets the tone of Apple from day one.

In my experience of working daily with advertising professionals for over 10 years now, I am always a little amazed how uninspired many of them feel about their own company and the way they are “treated” by their employer. In an industry where creativity and “big ideas” wins the day, an environment of support, challenge and inspiration must be the norm.  I wonder if advertising agency employers wake up every day and think how they can inspire their own people – and not just their clients?

A good challenge for all those managing people – try something new each day to inspire them! It can only lead to great work and enthusiasm.  And these two factors are a winning combination for any company!