Beyond offering hiring soloutions and a chance for professionals to connect in a business setting, LinkedIn's marketing solutions offering has netted US$48 million in revenue in the first quarter of the year, which represents a 73 per cent year-on-year increase and 26 per cent of LinkedIn's total revenue. LinkedIn is a great platform for B2B marketing, as users are already in a "business" frame of mind when using LinkedIn, making them more receptive to targetted marketing from B2B firms.
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