Wednesday, 9 May 2012

LinkedIn becoming a strong platform for BtoB marketing

Check out this website I found at campaignasia.com

Beyond offering hiring soloutions and a chance for professionals to connect in a business setting, LinkedIn's marketing solutions offering has netted US$48 million in revenue in the first quarter of the year, which represents a 73 per cent year-on-year increase and 26 per cent of LinkedIn's total revenue. LinkedIn is a great platform for B2B marketing, as users are already in a "business" frame of mind when using LinkedIn, making them more receptive to targetted marketing from B2B firms.

No comments:

Post a Comment