Friday, 25 January 2013

How to DESTROY your career in Advertising with 7 rules. (A real life story)

The quickest way to ensure you destroy your chances of advancing you career is to send an email out to a group of Recruiters in a niche market that goes something like this:

 

 

“So here’s my rules, and how it goes,

 

No, I don’t need Gaijins [foreigner]  (no offence) calling me @ my domestic office.

 

No, I don’t answer any ??? calls.

 

No, I won’t go visit your office to discuss my career plan.  If you wanna talk to me, you come visit me in my office or neutral place.

 

No, I won’t be calling you to consult you my career plan.  First, you mail me an offer then I might call you, only if I liked what I see.

 

No, I don’t feel urgent new job urge, only if money is great I might talk

 

No, I won’t go any lower than JPY 6,500,000 [US$71,000] unless its client side

 

No, I don’t want any job that is only AE [account executive] oriented or MP [Media planner] oriented; I want to work as both no just as one.

 

 

 

This email came to “Dear all (recruiters)” in 2006.  Later in 2007 he emailed “Dear all” again letting us know he was ready for a move now.  Today, Jan 2013, I’m happy to report that despite his repeated request, he is STILL at the same company, but actually moved from their Tokyo office to their regional, smaller Osaka branch.  This is certainly no advance and his opinion of being a “catch” for any recruiter proved wrong.

 

If you approach a Recruiter, you should remember that in many cases we “represent” our client.  We are trusted by our client to screen out candidates for them and spend hours-upon-hours “judging” who will be a likely fit for our client and if we wish to put our reputation as a professional behind this person.  In the advertising industry in particular, it truly is a “people” business.  A business where you need to communicate a message to an audience, and the message he communicated to me was very loud and clear.  STAY AWAY.  I would never work with such a candidate and I also made sure my clients were aware of the attitude displayed.  Who wants to hire a person that is clearly trying to “bully” a recruiter and to be so naive about his position in the market.  The lesson to learn: When dealing with a reputable, knowledgeable recruiter, deal with them as if they were the ones doing the hiring.  This should always be your default and will put you in the good graces from the beginning. 

 

No comments:

Post a Comment