Interesting timing with the IPO coming in days. However, way too early to foresee a mass departure of advertisers. Simply, advertisers will need to ask themselves, is it right for them?
"Search advertising—the kind Google provides—tends to be more effective on customers who are actively doing pre-purchase research. Facebook, on the other hand, is more of an entertainment medium; no one is shopping for cars on Facebook—a fact GM seems to have now learned."
Read more: http://www.businessinsider.com/why-general-motors-pulled-10-million-ad-campaign-from-facebook-2012-5#ixzz1v6slssGf
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