Isobar Japan has scooped Chivas Regal’s digital agency-of-record contract following a pitch called in August which also involved incumbent Euro RSCG.
Although the monitored digital spend for Chivas was only about US124,000 July 2009 to June 2010. I really think Isobar has an opportunity to "uplift the luxury, authentic and prestigious brand image of Chivas Regal in Japan." It's a brand with over 200 years of history, so certainly going back to it's roots and providing some historical perspective in the digital campaign would do well to interest the Japanese consumer - who do love the "history" of a brand. Tie that up with some good on-and off-trade activity, events and PR; and they can compete with the "whisky high-ball" boom we are now seeing in Japan.
